English Mittai
YEAR
2025
ROLE
Brand Identity Designer & Strategist
SERVICES
Brand Strategist
Logo Designer
Visual Identity Designer
Brand Voice Developer
Art Director
About the project
Imagine a premium dessert brand right here in Hyderabad, making cakes that are true works of art. That’s English Mittai. They came to me with a brilliant product and a unique name, ready to become the city's go-to for stylish, delicious celebrations.
Mission
To craft exquisite, premium desserts that serve as the centerpiece of any celebration, blending masterful flavour with bold, artistic presentation.
Vision
To become Hyderabad's most iconic and sought-after dessert brand, synonymous with modern elegance, impeccable quality, and the art of stylish indulgence.
Solution
Instead of running from the contrast, we embraced it! The solution was a brand identity that feels more like a modern fashion label than a traditional bakery. We created a look and feel that is confident and elegant, turning their unique name from a question into their most memorable feature.
Research
My philosophy is that with great design comes the responsibility to tell the right story. So, before touching a single pixel, we started with a deep and friendly chat about strategy. We decided to skip the usual bakery clichés and instead looked to the worlds of fashion and modern art for inspiration. It was all about creating a brand for their ideal customer, the "Modern Hostess" who wants her cake to be a true centerpiece.
Concept & Sketching
A wonderful piece of insight came from the client herself: she mentioned a personal connection to rabbits and loved the idea of incorporating one into the logo.
Which gave me a fantastic creative direction. I began sketching various concepts, from minimalist rabbit heads to more playful illustrations.
The main challenge was making the rabbit feel sophisticated and modern, not childish. The goal was to align this personal touch with the brand's bold, elegant identity to create a truly premium mark.
Final Logo
After exploring various concepts, we landed on the final, approved logo for English Mittai.
The design is built around a smart, custom logomark. The letter 'M' for 'Mittai' also cleverly incorporates the letter 'E' for 'English.' As a nod to the client's personal story, I integrated subtle rabbit ears into the negative space of the 'M.'
To complete the design, a small cherry element sits on top. This finishing touch not only gives the logo a distinct dessert feel but also acts as the core brand identifier. The result is a clean, modern, and memorable logo with layers of meaning, perfectly capturing the brand's blend of playful charm and modern elegance.
Smooth Scroll
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This will hide itself!
English Mittai
YEAR
2025
ROLE
Brand Identity Designer & Strategist
SERVICES
Brand Strategist
Logo Designer
Visual Identity Designer
Brand Voice Developer
Art Director
About the project
Imagine a premium dessert brand right here in Hyderabad, making cakes that are true works of art. That’s English Mittai. They came to me with a brilliant product and a unique name, ready to become the city's go-to for stylish, delicious celebrations.
Mission
To craft exquisite, premium desserts that serve as the centerpiece of any celebration, blending masterful flavour with bold, artistic presentation.
Vision
To become Hyderabad's most iconic and sought-after dessert brand, synonymous with modern elegance, impeccable quality, and the art of stylish indulgence.
Solution
Instead of running from the contrast, we embraced it! The solution was a brand identity that feels more like a modern fashion label than a traditional bakery. We created a look and feel that is confident and elegant, turning their unique name from a question into their most memorable feature.
Research
My philosophy is that with great design comes the responsibility to tell the right story. So, before touching a single pixel, we started with a deep and friendly chat about strategy. We decided to skip the usual bakery clichés and instead looked to the worlds of fashion and modern art for inspiration. It was all about creating a brand for their ideal customer, the "Modern Hostess" who wants her cake to be a true centerpiece.
Concept & Sketching
A wonderful piece of insight came from the client herself: she mentioned a personal connection to rabbits and loved the idea of incorporating one into the logo.
Which gave me a fantastic creative direction. I began sketching various concepts, from minimalist rabbit heads to more playful illustrations.
The main challenge was making the rabbit feel sophisticated and modern, not childish. The goal was to align this personal touch with the brand's bold, elegant identity to create a truly premium mark.
Final Logo
After exploring various concepts, we landed on the final, approved logo for English Mittai.
The design is built around a smart, custom logomark. The letter 'M' for 'Mittai' also cleverly incorporates the letter 'E' for 'English.' As a nod to the client's personal story, I integrated subtle rabbit ears into the negative space of the 'M.'
To complete the design, a small cherry element sits on top. This finishing touch not only gives the logo a distinct dessert feel but also acts as the core brand identifier. The result is a clean, modern, and memorable logo with layers of meaning, perfectly capturing the brand's blend of playful charm and modern elegance.
Smooth Scroll
This will hide itself!
This will hide itself!
English Mittai
YEAR
2025
ROLE
Brand Identity Designer & Strategist
SERVICES
Brand Strategist
Logo Designer
Visual Identity Designer
Brand Voice Developer
Art Director
About the project
Imagine a premium dessert brand right here in Hyderabad, making cakes that are true works of art. That’s English Mittai. They came to me with a brilliant product and a unique name, ready to become the city's go-to for stylish, delicious celebrations.
Mission
To craft exquisite, premium desserts that serve as the centerpiece of any celebration, blending masterful flavour with bold, artistic presentation.
Vision
To become Hyderabad's most iconic and sought-after dessert brand, synonymous with modern elegance, impeccable quality, and the art of stylish indulgence.
Solution
Instead of running from the contrast, we embraced it! The solution was a brand identity that feels more like a modern fashion label than a traditional bakery. We created a look and feel that is confident and elegant, turning their unique name from a question into their most memorable feature.
Research
My philosophy is that with great design comes the responsibility to tell the right story. So, before touching a single pixel, we started with a deep and friendly chat about strategy. We decided to skip the usual bakery clichés and instead looked to the worlds of fashion and modern art for inspiration. It was all about creating a brand for their ideal customer, the "Modern Hostess" who wants her cake to be a true centerpiece.
Concept & Sketching
A wonderful piece of insight came from the client herself: she mentioned a personal connection to rabbits and loved the idea of incorporating one into the logo.
Which gave me a fantastic creative direction. I began sketching various concepts, from minimalist rabbit heads to more playful illustrations.
The main challenge was making the rabbit feel sophisticated and modern, not childish. The goal was to align this personal touch with the brand's bold, elegant identity to create a truly premium mark.
Final Logo
After exploring various concepts, we landed on the final, approved logo for English Mittai.
The design is built around a smart, custom logomark. The letter 'M' for 'Mittai' also cleverly incorporates the letter 'E' for 'English.' As a nod to the client's personal story, I integrated subtle rabbit ears into the negative space of the 'M.'
To complete the design, a small cherry element sits on top. This finishing touch not only gives the logo a distinct dessert feel but also acts as the core brand identifier. The result is a clean, modern, and memorable logo with layers of meaning, perfectly capturing the brand's blend of playful charm and modern elegance.
Smooth Scroll
This will hide itself!
This will hide itself!